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Scroll any Gen Z fashion page on Instagram and half the grid is graphic tees with one liners doing more talking than the person wearing them. "Not in the mood." "Certified overthinker." Random Comic Sans nonsense that shouldn't hit but somehow does. Small D2C brands are building entire identities off three fonts and a sarcastic sentence, and they're outselling shirts that actually had design effort put into them.
So everyone thinks the great Bollywood love story debate is Karan Johar versus Imtiaz Ali. The big fat designer wedding versus the messy backpack romance. The mansion versus the mountain. And the general consensus among people my age is that KJo makes fake plastic love for people who have never felt a real emotion in their lives, and Imtiaz makes the actual stuff. The honest stuff. The love that hurts on the way down. I believed this too. For years. And then I started paying attention to the money.
If there’s one thing our generation loves almost as much as iced coffee, late night overthinking and stalking someone on Instagram just to check in, it’s the idea of closure. Every breakup, friendship fallout, failed talking stages or situationship that crashed and burned somehow ends with, “one last time, I just need closure to move on.”
Let's be honest. The nepotism conversation in Bollywood is so 2020. We had the Twitter wars, the Instagram infographics, the candlelight vigils for "outsiders." We argued, we trended, we moved on and then we went and watched Animal three times in theatres anyway.
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